HAND Enterprise Solutions Europe B.V. (HAND Europe) was established two years ago in Eindhoven after the Brabant Development Agency (BOM) convinced HAND’s Managing Director Cindy Shao that Eindhoven was the best place for the company. The fact that Eindhoven is ‘very internationally oriented’ would benefit its Chinese customers across Europe. Most of them are also customers of HAND’s headquarters in Shanghai, China.
HAND, with over 10,000 employees worldwide, facilitates multinational (mainly Chinese) companies with subsidiaries in Japan, Singapore, the United States, India, and Europe with their IT challenges. Eindhoven is HAND’s main European branch. HAND Europe mostly advises companies on Enterprise Resource Planning (ERP), which is management of main business processes through software. Besides using mainstream ERP solutions from SAP, Oracle, Microsoft, and others, HAND also has self-developed software.
“If our customer buys a factory for instance in Germany, it often has the urge to align its ERP system in that factory as in China. We advise them on possible solutions and present it to local European management to ensure the advice lands well with the decision makers in China,” explains Roel Geraedts, Vice President of HAND Europe, who adds that there are very few Chinese IT companies operating outside their borders. “Our unique selling point is that we know and understand the customers’ real needs in their global expansion and their culture and language.”