The expansion of its European manufacturing and logistics facilities is necessary to meet the rapidly growing demand for SodaStream’s products in Europe, especially in the Benelux, where the company has experienced remarkable growth in recent years due to its focus on avoiding of single-use plastic waste. From this location in Tilburg, the company can supply all its European markets from a central location, thus minimizing CO2 emissions.
During the official opening ceremony, SodaStream CEO Eyal Shorat emphasized how important this new step is for SodaStream: “We want to change the way the world drinks. As a brand, we are constantly looking at how we can minimize our CO2 emissions in all areas. By opening this factory in the logistic heart of Europe, we are one step closer to our goal.”
In addition, the Israeli company cherishes equality and diversity as its main priorities. This is also reflected in the workplace: the company is the number 1 employer in Israel of minorities from different backgrounds. Furthermore, 40% of SodaStream’s management is female.
The NFIA (Netherlands Foreign Investment Agency), the Brabant Development Agency and the municipality of Tilburg have supported the company in this process. Eelko Brinkhoff, Manager Foreign Investments & International Trade at BOM says: “SodaStream is a leading company and we are very pleased with their expansion in our region. The company is a frontrunner when it comes to sustainability, CO2 reduction and diversity in the workplace. We are very proud of this addition.”