Founded in 2018, Redefine Meat creates meat products using plant-based ingredients and technology such as 3D printing. Working closely with global chefs and meat experts, Redefine Meat has created a new type of meat, ‘New-Meat’. The company says the flavor, taste and texture is similar in quality to animal meat but is good for the environment and kind to animals. In addition, the New-Meat products are innovative in the plant-based industry because they go beyond today’s alternative meat products to whole cuts, the company says.
New-Meat products are now already commercially available within food services in the Netherlands, the UK, Germany and Israel. Various Dutch high-end restaurants are serving Redefine Meat’s products.
Eshchar Ben-Shitrit, CEO and Co-Founder of Redefine Meat said: “Over the past few weeks at COP26, we’ve seen world leaders commit to landmark goals such as the elimination of all deforestation by 2030, which requires a significant reduction in global meat consumption. Redefine Meat has its eyes set on the real problem – not meat, but the way it’s produced. We have a genuine solution that today, not in 2030, preserves all the culinary aspects of meat we know and love, but eliminates cattle as a means of production.”
Redefine Meat joins various other international food innovation companies in the Netherlands, including Meatless Farm and Beyond Meat. Together with home-grown Dutch companies and research institutes, they are pioneering in the transition to plant-based proteins, contributing to the future of food.
Redefine Meat was assisted in its location choice by the Netherlands Foreign Investment Agency and the Brabant Development Agency.
Source: Redefine Meat press release