On Monday evening 9 December 2019, Mr. Jeroen Nijland, Commissioner Netherlands Foreign Investment Agency (NFIA), presented the Deshima Netherlands Awards 2019. During the annual DUJAT December Dinner, the Award in the category ‘well-established’ was presented to Yakult and in the category ‘newcomer’ to MM Metal Recycling (Mitsubishi Materials Corporation).
The Tokyo-based Yakult is celebrating its 25th anniversary in the Netherlands this year. In 1993, the first building activities of Yakult’s European production location started in Almere, north of Amsterdam. These European headquarters, Yakult Europe BV, started operations in 1994. The first bottle of Yakult produced in Europe was a reality on 28 March 1994.
Today, Yakult drinks are available in 13 European countries: Austria, Belgium, Denmark, France, Germany, Ireland, Italy, Luxembourg, Malta, Netherlands, Spain, Switzerland and United Kingdom.
In Europe, Yakult has six sales and marketing companies situated in the Netherlands, Belgium, Germany, Austria, United Kingdom and Italy.
The jury report mentioned that Yakult is a fitting brand in the Netherlands, which is renowned for its dairy. Yakult has become an important player in the Dutch and European market for probiotic drinks.
Moreover, Yakult has proven to be a good corporate citizen, since 1994 having been an active participant in regional activities in the Netherlands. Yakult’s philosophy is ‘Working on a healthy society’ and it thereby supports regional activities around the world where it as a company is active. Activities which Yakult sponsors and supports include the Dutch NOC*NSF Olympic sports foundation for which it provides over 200,000 bottles of Yakult per year to top sport centers, football and cycling teams. Yakult is the main sponsor of ‘Start to Run’, an organization that contributes to a more healthy lifestyle, and it is an official partner of the International Swimming Foundation FINA. In addition, the company supports the cycling event Zuiderzee Klassieker and the Run&Fun ladies run. Yakult also makes a significant contribution to cultural initiatives in its support of the Micropia museum in Amsterdam, the Netherlands Philharmonic Orchestra and Chamber Choir and the Van Gogh Museum.