During the Dutch Trade mission to India, the Dutch companies that joined were on their own mission to create new business and partnerships. However, they were all great ambassadors for the Netherlands. This was emphasized during the mission’s kick-off by Hans de Boer, Chairman of VNO-NCW and Mission Leader. The Dutch companies tell a first-hand story on their experiences in Netherlands and what the benefit of the eco-system is.
This is the power of working together and internal networking between the delegates. On the other hand I was also able to introduce Indian companies to our delegates.
Overall a mission of this magnitude is a great way to promote the Netherlands and to showcase our commitment. It sends a clear message that we are serious about business. It moreover opens doors that in other situations stay closed. During the network meetings I had the chance to interact with high level representatives of companies that can otherwise be difficult to reach.
The majority of the programs during this trip came together in the evening with very high level trade dinners, both in Delhi and Bangalore. Furthermore, the CEO’s and other relevant people from most current projects of the NFIA were invited. The NFIA also organized two CEO/CXO lunches for the most important investor relationships with Prime Minister Rutte.
During this Trade mission, I focused on meeting as many Indian companies with a presence in Brabant, current projects and new companies that might be interested in establishing in our region.
There were several official moments for the signing of MOU’s (Memorandum of Understanding) and Confirmation Letters. One of these confirmation letters was signed by the company Innostrat, an e-learning company which I guided during their establishment in the Brabant region. Another official moment was the book launch by the Assocham, celebrating 40-years of NFIA. This book is a direct result of our commitment to the NFIA India team for many years now.
On Friday in Bangalore, the companies Forthcode and Inntech DMLS were asked to do a technology showcase during the Innovation Dinner. These high-tech companies from India are also a part of our eco-system in Eindhoven. In addition, Eindhoven Medical Robotics Technologies did the same on behalf of the Dutch delegation. Working together like this strengthens the relationship and shows mutual commitment.
The mission was a great milestone, with solid direct results.
Written by Lars de Vries