Advantech: This is the Silicon Valley of Europe

Self-driving robots and a digital kiosk where employees can order their lunch. The hypermodern European headquarters of Advantech in Eindhoven is more than a workplace; it is a showroom for the Internet of Things. The Taiwanese company has been active in Brabant for two decades. And when the old office became too small, it had no interest in leaving. "After all, this is the Silicon Valley of Europe."

14 November 2019

Since its foundation in 1983, Advantech has become one of the world’s largest suppliers of digital platforms for manufacturing companies. From ATMs to factory machines and systems for digital patient registration in hospitals: the connected technology of Advantech can be found across a wide range of industries. With more than 8,000 employees, the company generated a turnover of US$ 1.6 billion in 2018.

European growth from Eindhoven

In 1999, Advantech opened its office in Eindhoven’s Science Park to provide services and support to European customers. To give each customer a custom configuration – a specific motherboard, a certain storage capacity – it didn’t take long before the technicians in Eindhoven started assembling the products themselves. By doing this, the branch gradually developed into Advantech’s European headquarters, complete with assembly.

Today, the renewed site in Eindhoven houses around 125 employees, who are split between assembly, sales, quality control and logistics. Their joint mission is to deliver high-quality products and services across Europe in the shortest amount of time. Since its arrival in Brabant, Advantech has gained a strong foothold in the European market. In 2018, Europe accounted for € 220 million in revenue, which the company aims to increase to € 350 million by 2025.

Green and accessible

Brabant has had a strong appeal to Taiwanese companies for many years. Roughly one third of the 200 Taiwanese companies in the Netherlands are based in Brabant.

When Jeff Shih – Advantech’s VP of Global Services – arrived in Brabant in 2004, he found it easy to settle in. “BOM helped me get up to speed quickly by sharing knowledge, for example about local labor laws and regulations,” Shih said. “What also helps is that everyone speaks English here. And I really enjoy all the green space in and around Eindhoven, which is in stark contrast with the densely populated urban areas in Taiwan.”

But Brabant is also a logical choice from a business perspective. Logistic advantages play a major role because of the proximity of major airports and the ports of Rotterdam and Antwerp. Another important factor is Eindhoven’s high-tech image and the availability of highly educated technical talent. Shih: “In the U.S., our service center is in Silicon Valley. Here we chose Eindhoven, the Silicon Valley of Europe.”

Renovating with the help of BOM

When the old office became too small for Advantech’s growth ambitions, it was crystal clear to Shih that the company had to stay in Eindhoven. To disrupt the daily operations as little as possible, Advantech chose to expand and renew its existing building.

Pace was very important to us. BOM put us in touch with local real estate experts and architects and helped us get a building permit in just four or five weeks, which enabled us to get started very quickly.

Jeff Shih, VP of Global Services - Advantech

Digital lunch

The renewed office opened in 2018. To showcase its many applications, Advantech’s technology can be found in almost every corner of the building. A good example is the column with touchscreen in the lobby. Shih: “Every morning our people order lunch here. You scan your pass and then choose different delivery services. And when lunch arrives, you will automatically receive an e-mail.”

Another example are the black robot carts that are constantly driving through the warehouse. Powered by RFID technology, they pick up finished products at the assembly line to deliver them to quality control – the last stop before transport to the customer. According to Shih, the technology in these carts will soon find its way into self-driving cars. “Our company motto is ‘Enabling an Intelligent Planet’. The Internet of Things makes all devices smart. This provides us with great growth opportunities in Europe, which we will capture from Brabant.”

Contact us

Our sector specialist

Victoria Vasjuta

Senior Project Manager Foreign Investments Europe & Taiwan
Our sector specialist

Toine Cleophas

Senior Project Manager Foreign Investments High Tech Systems & Materials
Our sector specialist

Guido Leestemaker

Project Manager Foreign Investments IT & Data, Israël, India
Our sector specialist

Maarten Brouwer

Teamleader Foreign Investments
Our sector specialist

Jelmer Hemmes

Project Manager International Trade